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Fair film

A fair film is part of a professional marketing mix as well. There are basically two types of fair films. On the one hand, there are films that are shown at the fair itself. These are usually about promotional films that portray a mixture of product presentations and image films, or rather industry films. The fair film should awaken people’s curiosity so that the visitor lingers longer at a stand. On the other hand there are films about a fair event where, for example, the fair itself or a company’s stand is presented. Should any clients appear in a film, it is necessary to clear up his personal rights beforehand!

The purpose of a fair film is precisely that of an image film, namely to portray a company in a positive light, and also to present the product portfolio. Hence, when planning a stand it is important to consider that there is a fair area where the fair film can be projected as eye catcher with public appeal. Therefore, avoid projecting fair films from a laptop. In addition, bear in mind the volume and quality of the tones/sounds with respect to the general noise at the fair. The best option is to show the fair film in a soundproof cabin with high quality loudspeakers. Should you do without a cabin, make sure that, under such circumstances, the fair film can be projected for several days at the stand. This may have quite a soporific effect on staff members at the stand and lead to annoyance if they listen continuously to the same music or tone. This would be simply avoided by the use of a soundproof cabin. Besides, the following should be regarded: The bigger the film – shown with a projector, for example -, the bigger the number of observers. Incidentally, here the choice of music is crucial. By no means may it sound “cheap”. It is recommendable not to use that which is employed in product presentations such as point-of-sales in superstores, at fairs.

Production music, stock music, archive music — Instrumental rock music for commercials (Radio, TV, cinema, Point-of-sale)

In the case of a fair or industrial film, the theme should be emotionally taken up, that is to say, that it is preferable for it to have animated or visual portrayals, rather than contain a great deal of spoken text.

Merken

What is a product video?

Royalty-free music and production music for commercials on TV, Radio or Cinema — Royalty-free music for commercials on TV, Radio or Cinema

What is a product video? In the last five years, product videos have become increasingly popular. But what are they exactly? These are videos which promote a given product, but are much shorter than infomercials, while still showing off its benefits.

Other younger retailers, such as Vat19.com have been able to appeal to the public through their product video by using a more relaxed and still creative “what you see is what you get” kind of approach and maximizing the goods at hand. There is a product video for almost every product sold by the retailer.

Vat19.com’s videos The World’s Largest Gummy Bear and The World’s Largest Gummy Worm are examples of this method, which reflects every gummy lover’s dream.

Other videos by Vat19.com clearly appeal to the younger generation, more specifically, a generation that attended college during the time of SNL skits such as Mike Myer’s Sprockets, as is the case of Das Beer Boot Music Video.

Merken

What is Video On Demand (VOD)?

Video On Demand (VOD) refers to the ability to be able to select a video online and watch it without the hassle of having to go to the video store and run the risk of finding that all copies have been checked out, and having to wait until one is returned. Several video rental companies offer the service, as is the case with Netflix, Inc. and VOD. In this manner, should a new release of the latest movie be announced to the public, Video On Demand (VOD) gives customers the confidence that they will have access to the blockbuster movie.

What is IPTV?

IPTV or Internet Protocol Television refers to the delivery of television programming via broadband. There are many advantages to this modern convenience, which include being able to record multiple programs via DVR at the same time (even from a remote location via telephone), participating real time with the audience in game shows such as Who Wants To Be A Millionaire?, and analyzing a particular sports tactic from various angles. It also allows you to fast forward and rewind a show if you missed it because you were tending a phone call or going to the bathroom. At the rate technology has advanced, what will they think of next?

What is a promotional video?

A promotional or promo video is an effective tool used to market a particular product or service. It can be in the form of a corporate video or a music video. Nowadays, it has become popular among non-profit organizations as well to promote awareness about their cause. Such is the case with the Make-A-Wish Foundation, the Food and Agriculture Organization of the United Nations, the American Breast Cancer Society, to name a few. Promotional videos are succinct as their purpose is to provide the most information in the shortest amount of time, and to maintain the viewer’s interest. They can be easily produced as a DVD, viral video, a video bulletin board, or a webisode. Proud Music offers not only suitable music for promo videos, but also the appropriate online advertising license.

In the Proud Music Library you will find music titles from our music catalogue for royalty-free production music or stock music with the keyword “promotional”, which can be licensed directly online via the Proud Music Library as background music for commercials, ads, TV, films and videos. It is also possible to download mp3 files in reduced quality for free and present them internally. Use is only permitted after the purchase of a license. If you have any questions regarding licensing, please contact us by phone at ++49 (0)6132 43 088 30 or by e-mail at [email protected].

What are synchronization rights?

Sync rights refer to the license provided in order to be able to synchronize music to a video, film, commercial, or the like. In this way, a song can be paired with the particular genre without limitations for the licensing period without having to pay for performing rights. In order to be able to combine the two, it is also necessary to acquire proper permission, the film manufacturing rights, for example.

At Proud Music, we have cleared synchronization rights with our authors, so our clients may obtain the license of a title online from our library easily, without having to pay for expensive manufacturing rights.

What do we understand under the term game soundtracks?

Game soundtracks refer to the soundtracks for computer games. It usually deals with musical scores for film material, and hence, orchestra compositions. An exception are, for example, racers with so called source music, in which, for instance, one has a choice among different radio stations with various musical styles (e.g. GTA-Games). More and more, game soundtracks are always produced lavishly and played partially by real orchestras.

Hybrid productions have reached higher standards with the accompaniment of music recordings of live solo instruments, because the audio range in the game scenes acquires a higher place value. Soundtrack CDs with music from and about well-known game titles are also available; individual composers and their game soundtracks have earned international cult status. In the live concert scene, game tracks have also been successful and gain more and more attention. There are a series of worldwide game music concerts around the world that originated in Japan. The Proud Music Library can give you, together with its offer of individual commissioned composers and complete soundtracks of game audio designs, the possibility to purchase a license to our orchestral music library tracks for video game soundtracks. Also royalty free!

On Pack Promotions

The term is understood as a series of promotional measures or actions on site that the potential buyer may extract from a product’s packing.

The German speaking world often uses the term “free gift promotion”, since the product enclose is considered added value. Most of the time, these promotions are self-adhesive, and may be presented in the form of coupons. There is a difference between product-specific and product-non specific on-pack promotions. Examples of non specific promotions are complementary products. In the music industry, we come across these products on a regular basis. One known example is redeemable coupons for downloadable songs from music portals, which are enclosed with bottled drinks. Depending on the client group, music lends itself as added value. For this purpose, it is possible to target certain groups with appropriate songs from popular artists, but the declaration of rights can be costly.

An alternative are compilations of music that are adequate to the use of the product according to its genre, such as relaxation music for hygiene products, or cool jazz for sophisticated consumer products. Our music library can be licensed for the physical distribution of such products (a circulation of CDs/DVDs or USB sticks will be affixed directly to the product). An interesting alternative is also downloads through promotional codes, such as those that may be redeemed through the product’s site. Just talk to us about an individual license!

What is a trailer?

Who has not watched a movie preview (lasts between one and three minutes) before, and awoken his curiosity to run to the cinema’s premiere once it was released? How many TV spots (lasts less than a minute) of the latest video games have not lured fans to the store? How about those commercials advertising the newest car, event or dish on a restaurant menu? Whichever form it takes, or whatever its purpose, trailers or teasers are extracts from films, video games, or TV shows such as sitcoms and dramas, which are intended to promote the same.

What are composers?

Those are the people responsible for bringing music to life from its origins for our enjoyment. They create and experiment with compositions for the theater, television, radio, or film industries, among the various areas, some of which become masterpieces, such as John Williams’ score for the Star Wars films.

Nevertheless, a number of well-known appealing works need not be as lengthy or modern; they may be as simple and memorable as Alan Silvestri’s Forrest Gump’s theme Feather. A composer’s work is protected by copyright laws which state that the music is his property, unless he states otherwise in writing.