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Viral videos: an example created by Serviceplan

This video is an example of a viral video created by the advertising agency Serviceplan in Munich (Germany) for Pattex, a well-known glue produced by Henkel AG Co. & KGaA. The theme, composed and produced by Frank Herrlinger, is called “Loops of Fun”. You can find this and many other titles in the Proud Music Library.

The above is an example of what we have come to know as a viral video. Although originally, the Internet was meant to be used as a scientific tool by the Pentagon and never as the source of communication as we know it (nethistory.info), it has become not only that, but also a vehicle for entertainment, information, and marketing, among other things. In the early to mid ‘90s, viral videos were those people sent as examples of bloopers or funny animations set to known songs like that of B.J. Thomas’ “Hooked on a Feeling” in “Dancing Baby” (also featured in Ally McBeal), and their length was between 19 and 25 seconds long. Nowadays, many product and artist promotions are done through the creation of videos and are easily accessible to anyone through pages such as YouTube. One instant success that comes to mind is Susan Boyle’s appearance on Britain’s Got Talent in 2009 through the promotion of her video on that site. The Pattex advertisement video is clearly another example of the innumerable possibilities that the World Wide Web represents.

Ten film jest przykładem wideo stworzonego przez agencjÄ� reklamowÄ� Serviceplan w Monachium (Niemcy) dla Pattex, znanego kleju produkowanego przez Henkel AG Co. & KGaA. Temat, skomponowany i wyprodukowany przez Frank Herrlinger, nosi nazwÄ� “Loops of Fun”. Ten i wiele innych tytułów można znaleźÄ� w Proud Music Library.

What is Royalty free music?

Is it free music?

The definition of royalty free music denotes a onetime licensing fee. This form of licensing differs from the traditional one in that earlier, licensing was paid for every minute, second and moment of use of a particular work of music. But the term can be misleading. Royalty free does not mean that broadcasting time, for example, is completely free.

Music tracks for commercials — Proud Music Library for royalty-free music and production music

It helps you achieve your goal

Networks and radio stations pay for a license that allows them to broadcast that music at particular times and at particular moments. They are required to keep track of the number of broadcasts on a cue sheet so that music broadcast can be recorded properly and then, royalties are distributed accordingly to the musicians, composers, and music publishers. In other words, royalty free music means that you pay in this case a onetime licensing fee, but to use in your own productions regardless of how often you use it. Still, in this manner, royalty free music is made more accessible to the common public. Whether you are a teacher in a classroom who would like to make presentations more dynamic, a student working on a project, a friend working on a special present, or if you are trying to find the right way to propose by creating the appropriate mood, royalty free music helps you achieve your goal.

Proud Music Library

It is not free music

Royalty-free means not that the piece of music is free to use. The most royalty-free music tracks are registered with a domestic or foreign collecting society. This means that the use of a piece of music must be reported with a registration form (=cue sheet) to the local collecting society, e.g. ASCAP.

When using royalty-free music in commercials or advertisements, although the use of the license price is often limited but already clarified, so that there will be no complicated negotiations with rights holders muß (pre-cleared music). That’s why this is called rather Production Music. or Stock Music. But Stock Music is often music where the composer is not registered with any domestic or foreign collecting society. In the Proud Music Library you find this music under the label “completely royalty-free music”.

Artist & Repertoire (A&R)

Originally, A&R (also known as Find and Sign) was a department in a label company that was in charge of finding prospective artists and matching them with a style and product that would sell. It was the job of the A&R manager to scout these artists and sign them to the label, and their responsibilities included providing negotiations, booking recording sessions, and selecting and marketing songs for the musicians. Nowadays, the position of an A&R manager still exists, but with a twist: he now usually searches for artists who have already found their style and developed their music. At Proud Music, we are very pleased to call Frank Herrlinger our A&R manager.

Pop Music

pop

“Pop music” as a term exists since the mid 1920s. It used to mean plainly: popular music. Popular music encompassed anything from classical to jazz, blues, and rock ’n’ roll, but, as times changed, the meaning of the word evolved as well. In the 1950s, with the novelty from Elvis Presley and in the 1960s the novelty of The Beatles, popular music started being coined as a term to describe the music of preference of a larger targeted audience, namely that of adolescents. It is the kind of music characterized by being tuneful, up-tempo and repetitive (Encarta 2009). Many groups and singers have experienced success in this area since Elvis Presley and The Beatles, thanks to the growing acceptance of pop music and its inevitable development of varieties, which now also include, among others, techno, rap, reggae and hip hop. Some of these groups and singers are Michael Jackson, The Bee Gees, Elton John, Beyoncé, and The Who. If you are looking for actual pop music, the Proud Music Library offers around 1500 titles available for licensing.

What means “GEMA-freie Musik”?

The term “GEMA-freie Musik” means completely royalty free music. The composer of this music is not registered with a collecting society (ASCAP-free, BMI-free, PRS-free, SUISA-free, AKM-free, TONO-free, SIAE-free). The Proud Music Library contains more than 10,000 completely royalty free music for all media: e.g. web, movie, tv, advertising, on hold.

Arrangement-Composition

The arrangement defines how the composition is being performed. Therefore the instruments playing are chosen first. After that, the rhythmic figures of the instruments are defined for to reach the harmonic structure that the composer intends. Usually this is done by notation, but in modern studio productions also by giving audio examples or oral briefings.

In our Proud Music Library you can find many filter functions (like the search for similar tracks) to improve the search results you get. The search screen offers amongst others the selection of different arrangements. This might be for example pop, rock and jazz, but also orchestra arrangements.

Genres

The Proud Music Library contains a wide spectrum of music genres online. You can download the tracks of different genres directly and license them for your projects in marketing, advertisement, movie, electronic games or background music. Therefor the listed titles in the Proud Music Library are attributed to particular genres. Because of that the query will deliver accurate results. Beside the research of genres you can also get search results after mood, character, tempo, instrumental, etc.

Ramp

The term “ramp” is used by radio broadcasting producers. In the intro of a song, there are usually no vocal sets. So, the Radio DJ can use this part as a ramp for introducing the next title. A different use case can be the early fade-in of the next track during the previous moderation, so that the ramp ends at the same time as the moderation.

Ramps also are useful for the production of corporate or product films. As production music tracks are usually instrumental tracks, the term ramps does not refer to vocals but instead to the arrangement. In this contexts the intro before the full arrangement begins serves as a ramp. Usually the end of the ramp signalises a change in visual theme, so that sound and image synchronously generate attention.

What is Production Music?

“Production music” is basically defined by two core attributes – in content and in a legal attribute.

Start here to search for Production Music in the Proud Music Library:

1. Production music is pre-cleared-music:

Production music is planned to be used in audiovisual products. A large part of the necessary rights can be clarified previously by a music publisher. The rights clearance can thus be cost- and time-saving.

Production Music is offered by production music libraries, these are music publishers who act primary as supplier for the media industry. The Proud Music Library Publishing has a large online content especially for the media sector. It is easily to handle per search engine.

2. Production music has a special applicability to be connected with visual media:

Not every music style is suitable for the use in media productions. Production music however is picked out in respect of the different requirements of media producers/companies. In our Proud Music Library you can search for different attributes like mood, character, instrumentation or tempo – depending on what style of music your current production requires.

Temp Track

In the film industry the term temp track means tracks, which are used by the cutter or director to test different impressions/moods of the music/screen-combination before composing the final soundtrack.

E.g., a temp track allows a cost-saving and risk-free trial and error of different types of music and cutting rates. Afterwards the temp tracks will be replaced by the specially composed and produced music.

The Proud Music Library affords the possibility to use temp tracks also for royalty free music. You can download preview versions of all our titles, use those as temp tracks for your projects, test different styles of music and titles and then select the final choice.