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Fair film

A fair film is part of a professional marketing mix as well. There are basically two types of fair films. On the one hand, there are films that are shown at the fair itself. These are usually about promotional films that portray a mixture of product presentations and image films, or rather industry films. The fair film should awaken people’s curiosity so that the visitor lingers longer at a stand. On the other hand there are films about a fair event where, for example, the fair itself or a company’s stand is presented. Should any clients appear in a film, it is necessary to clear up his personal rights beforehand!

The purpose of a fair film is precisely that of an image film, namely to portray a company in a positive light, and also to present the product portfolio. Hence, when planning a stand it is important to consider that there is a fair area where the fair film can be projected as eye catcher with public appeal. Therefore, avoid projecting fair films from a laptop. In addition, bear in mind the volume and quality of the tones/sounds with respect to the general noise at the fair. The best option is to show the fair film in a soundproof cabin with high quality loudspeakers. Should you do without a cabin, make sure that, under such circumstances, the fair film can be projected for several days at the stand. This may have quite a soporific effect on staff members at the stand and lead to annoyance if they listen continuously to the same music or tone. This would be simply avoided by the use of a soundproof cabin. Besides, the following should be regarded: The bigger the film – shown with a projector, for example -, the bigger the number of observers. Incidentally, here the choice of music is crucial. By no means may it sound “cheap”. It is recommendable not to use that which is employed in product presentations such as point-of-sales in superstores, at fairs.

Production music, stock music, archive music — Instrumental rock music for commercials (Radio, TV, cinema, Point-of-sale)

In the case of a fair or industrial film, the theme should be emotionally taken up, that is to say, that it is preferable for it to have animated or visual portrayals, rather than contain a great deal of spoken text.

Merken

Pros and Cons of Publishing Corporate Films on Facebook

Corporate films are not a new concept; they have been around since the 1970s. Still, the tools to promote it have changed. Earlier, corporate films were quite expensive to produce, addressed a very selective audience, and were also shown solely to that particular audience. Nowadays, production has become cheaper and more dynamic through faster sources on the web, and corporations are targeting a more varied, widespread audience. Facebook has been key in the dissemination of corporate films because it reaches a greater audience and offers various applications that help carry out this task, so that corporate films have now become the interest of the masses… maybe. It is evident that that the making of corporate films is much easier, but whether on Facebook or any other network, corporations need to redefine their target audience.

May I show an Image Film at a fair with a standard license and at the same time present it on its own website?

Yes. The standard license is tied to the use. Under use we differentiate – except for the limit of 1000 copies – the type of use, and not volume. That means that if the music is inserted in a Image Film, it does not matter whether the film is shown at a fair or streamed on the Internet, be it on its own website or that of a third party such as YouTube, Vimeo, or Facebook.

It does make a difference, though, if the film is inserted with commercial purposes. In this context commercial means “to promote the sales of a product (good or service).” The corporate film does not usually have the sales of a product in mind, but rather serves to improve the image of the company. The fact that in this context of the film the company products can be shown is self-evident. But the film’s purpose is not commercial use, as for example, a TV spot. Image spots are an exception. An image spot is an Image Film in the style of a commercial spot, which serves primarily to strengthen a brand. The focus of an image spot is not the company itself; rather the brand is positively emotionally charged through the film/spot. The company’s products may be advertised better through the upload, since the brand already conveys a positive image.

Showreel by Imagine People with Music by Manuel Kempter.

Imagine People produced a corporate film to promote the myriad of areas covered by their projects. They selected electro-pop music for its background, which is a form of granular synthesis created through sampling. In this particular showreel, the group from the Netherlands chose a work called “Doll Shopping” (completely royalty free music) by Manuel Kempter, one of the composers you can find in the Proud Music Library.

Showreel Imagine People from Imagine People on Vimeo.

Are the online usage rights included in your standard license?

Films underlaid with music licensed under the terms of the standard license, may also be put on the internet. Some examples would be the use of corporate films or product videos on the companies’ homepage. In addition, you may allow access to the film you produced via video platform such as YouTube, Google Video, and so on.. Although, this does not apply to online advertising, rather only to the use as indicated in the standard license. In order to advertise online on your own website, you would need to register for the online advertising license. If you plan to advertise on video-sharing-websites you need an extended licence agreement.

Please contact us regarding this matter by phone: 06132-4308830 or via e-mail.You would then obtain from us all necessary rights for the online usage of music as specified in the standard license. This applies as well explicitly to IPTV, Mobile and IPTV Broadcast, that is to say, the use in Video on demand (VOD) offers.