A cosa serve la licenza di “Online Advertising”?

MUSICA PER PRODUZIONE – PIÙ IMPORTANTE CHE MAI

Al momento stiamo vivendo una nuova era nella produzione musicale. Vent’anni fa, la pre-licenza aveva il suo mercato principale nella fornitura di musica per spot pubblicitari trasmessi quasi esclusivamente in televisione o al cinema.

L’INARRESTABILE CAMBIAMENTO

Oggi, negli ultimi anni, l’attenzione si è spostata drasticamente verso l’uso online. Sono escluse le missioni commerciali di breve durata, come le missioni pre, medie o post-roll. Soprattutto i video virali costituiscono la parte più importante in questo caso. Il content marketing sotto forma di piccoli video clip ha ancora bisogno (per fortuna, 😉 di musica come importante elemento di sottofondo.

LA LICENZA DI “Online advertising” RENDE POSSIBILE PER TUTTI

Pertanto, abbiamo sviluppato la licenza “Online Advertising”, che consente i seguenti usi:

– Utilizzo di una canzone in un (1) Social Media Video

– Tempo illimitato in tutto il mondo

– Si applica a tutte le piattaforme di Social Media, inclusi Facebook, Instagram, Youtube, Vimeo, ecc.

– Naturalmente, non esclude il sito web stesso.

La presente licenza non copre solo usi aggiuntivi (ad esempio, pubblicità sui canali come post-, mid- o pre-rolls) o infomercials.

Archive music también se conoce como stock music o production music.

Inizia la ricerca direttamente qui:

¿Cuál es la diferencia entre una licencia “Standard” y una licencia “Online-Advertising”?

La licencia “Online-Advertising” difiere de la licencia “Standard” en el alcance de su uso. Se aplica a los anuncios publicitarios en línea en su propio sitio web y también en plataformas de vídeo o Facebook. El ámbito de aplicación se limita a una versión lingüística y a una versión del anuncio. En este contexto, la publicidad es cualquier medida de promoción de ventas para vender un producto (bien o servicio). O dicho de otro modo: en cuanto la película se dirige también a clientes potenciales, se trata de publicidad.

¿Para qué sirve la licencia “Online Advertising”?

Production Music – más importante que nunca

En estos momentos estamos viviendo una nueva era en la producción musical. Hace veinte años, las licencias previas tenían su principal mercado en el suministro de música para comerciales emitidos casi exclusivamente en televisión o en el cine.

El cambio imparable

Hoy en día, el enfoque se ha desplazado dramáticamente hacia el uso en línea en los últimos años. Esto no incluye las misiones en comerciales cortos, tales como pre, medio o post-rolls. Especialmente los videos virales constituyen la mayor parte aquí. El marketing de contenidos (Content marketing) en forma de pequeños videoclips sigue necesitando (afortunadamente, ;-)) música como elemento de fondo importante.

La licencia ‘Online advertising’ hace posible que todo el mundo

Por lo tanto, hemos desarrollado la licencia “Online Advertising”, que permite los siguientes usos:

– Uso de una canción en un (1) video de medios sociales (Social Media)

– Tiempo ilimitado en todo el mundo

– Se aplica a todas las plataformas de Social Media, incluyendo Facebook, Instagram, Youtube, Vimeo, etc.

– Por supuesto, no se excluye el propio sitio web.

Sólo los usos adicionales (p. ej., la publicidad en el canal como post-, mid-, o pre-rolls) o infomerciales no están cubiertos por esta licencia.

Archive music también se conoce como stock music o production music.

What is the “Online Advertising” license for?

Production Music – more important than ever

At the moment we are experiencing a whole new era in Production Music. Twenty years ago, pre-cleared licenses had their main market in providing music for commercials broadcast almost exclusively on TV or in the cinema.

The unstoppable change

Today, the focus has shifted dramatically to online usage in recent years. This does not include missions in short commercials, such as pre-, mid- or post-rolls. Especially viral videos make up the bulk here. Content marketing in the form of small video clips still needs (fortunately, ;-)) music as a important background element.

The license ‘Online advertising’ makes it possible for everyone

Therefore, we have developed the license ‘Online Advertising’, which allows the following uses:

Use of a song in one (1) social media video
Unlimited Time, wordwide
Applies to all social media platforms, including Facebook, Instagram, Youtube, Vimeo, etc.
The own website is of course not excluded.

Only additional uses (e.g., in-stream advertising as post-, mid-, or pre-rolls) or infomercials are not covered by this license.

Archive music is also known as stock music or production music. For further questions on the subject it is best if you write us at [email protected].

Pros and Cons of Publishing Corporate Films on Facebook

Corporate films are not a new concept; they have been around since the 1970s. Still, the tools to promote it have changed. Earlier, corporate films were quite expensive to produce, addressed a very selective audience, and were also shown solely to that particular audience. Nowadays, production has become cheaper and more dynamic through faster sources on the web, and corporations are targeting a more varied, widespread audience. Facebook has been key in the dissemination of corporate films because it reaches a greater audience and offers various applications that help carry out this task, so that corporate films have now become the interest of the masses… maybe. It is evident that that the making of corporate films is much easier, but whether on Facebook or any other network, corporations need to redefine their target audience.

May I show an Image Film at a fair with a standard license and at the same time present it on its own website?

Yes. The standard license is tied to the use. Under use we differentiate – except for the limit of 1000 copies – the type of use, and not volume. That means that if the music is inserted in a Image Film, it does not matter whether the film is shown at a fair or streamed on the Internet, be it on its own website or that of a third party such as YouTube, Vimeo, or Facebook.

It does make a difference, though, if the film is inserted with commercial purposes. In this context commercial means “to promote the sales of a product (good or service).” The corporate film does not usually have the sales of a product in mind, but rather serves to improve the image of the company. The fact that in this context of the film the company products can be shown is self-evident. But the film’s purpose is not commercial use, as for example, a TV spot. Image spots are an exception. An image spot is an Image Film in the style of a commercial spot, which serves primarily to strengthen a brand. The focus of an image spot is not the company itself; rather the brand is positively emotionally charged through the film/spot. The company’s products may be advertised better through the upload, since the brand already conveys a positive image.