A jingle is often described as a short slogan with a memorable melody. Used in broadcast on radio, but also on television commercials. A jingle is great, when the consumers remember it – maybe even their entire life.
This means that a jingle has to be quiete emotional for his aspired aim. E.g.: Jingles for a sports-show should be eventful, motivated and “sappy”. A jingle for a news-show should be splendid, mighty and at times elevated.