Video On Demand (VOD) refers to the ability to be able to select a video online and watch it without the hassle of having to go to the video store and run the risk of finding that all copies have been checked out, and having to wait until one is returned. Several video rental companies offer the service, as is the case with Netflix, Inc. and VOD. In this manner, should a new release of the latest movie be announced to the public, Video On Demand (VOD) gives customers the confidence that they will have access to the blockbuster movie.